Standard Accounts with premium features – Coming soon to

Loads of positive things have been happening for in the last months and we’d like to thank you for the support that has allowed us to grow and keep improving. With that in mind, we’re excited to announce a big change for in the form of upgraded, paid accounts, which will be launching in early December.

The Free Version will remain

For those of you who want to continue to use the Free Version of, you’ll still be able to enjoy all the functionality you have now and we’ll keep working hard to improve your experience. Once we’ve made the paid version available in December, existing Free Version users will then be allowed 3 additional new projects free of charge. As valued early adopters, you’ll be able to keep all your existing projects for free.

New features for the paid, Standard Version

For subscribers to the upgraded version of, which we are calling the “Standard Version”, your team will have an unlimited number of projects and access to some new features at launch that we know many of you have been looking forward to. These will include calendar integration, weekly team summaries, archive function for projects, .csv export and priority support as well as a host of other features launching in early 2016. You can read more on our Pricing Page here.

We will share more information on this soon, but for now we’d just like to thank all our users again for their support and say that here at HQ we are all looking forward to sharing an even better version of with you.

Have a great week!

Dan and the team @’s Equity Crowdfunding campaign closes at 107% !!

Thanks to investors from around the world, we closed our funding drive successfully on Monday night after a 2 month campaign. 


The team had a long debrief session on Tuesday and we thought we’d share some of our findings. We feel that as a business we are in a much stronger position after this campaign, not only because of the security that the funding gives us, but also what the process of the campaign has allowed us to discover about our product, our users and ourselves as a team. You can check out the campaign itself here

So How Did The Campaign Go?

A third of the total was reached in the first 3 weeks, with much of this steady stream of investment coming from existing shareholders and arranged before the launch of the campaign. After that, we hit a long plateau of 5 weeks with very little action as the deadline moved ever closer. There’s a Norwegian expression “å ha is i magen”, which translates as “to stay cool under pressure”, something that’s easy to talk about in theory, but in practice can be very challenging. Trying to stay calm when there are no guarantees that you will make your funding total and continue to have a job is not an easy thing. The team had to make some sacrifices but we stuck together and kept our focus. This was made easier because, although it was too early to talk to anyone else about it, we could see that our user metrics were improving by the day and we were showing signs of growth.


During those 5 weeks of next to no investment, we tried many different things to get the attention of investors, targeting them wherever we could find them, both online and in the real world. We entered several pitching competitions here in Norway, we flew to Sweden to pitch at Nasdaq and the fundedbyme offices, we bought ad space on all the social media channels and had one on one meetings with potential investors. Throughout this intensive time, we were listening to investors to improve the pitch and listening to users to improve the product. At the start of the campaign we found we kept getting the same questions, so we worked out convincing answers and embedded them into the pitch. Eventually, we weren’t getting too many challenging questions but we knew we needed to do more. We needed some good news. 

The Turnaround 

Things started to turn around for us in the beginning of October, when we hit the top of the Hacker News homepage. You can read more about the impact of that on our blog here, but it gave us something to brag about and allowed us to build momentum as we entered the final 4 weeks. Next was a series of pitches at Norwegian Investment Forum, where we attracted the attention of some international investors, and we began to see some small investments taking us closer to 50%. 

Why was over 50% of the money invested in the final week?

All of this positive momentum was great but we needed something else to help us reach a tipping point. We knew that investors were responding well to our KPI metrics for September vs August and so we decided to combine September and October and present them as our “KPIs Since Campaign Launch” in this press release. The next day saw the largest amount of investing of the entire campaign.


The truth is, talk of market opportunity, financial forecasts and growth potential, while important, are only opinion. A best guess. Any smart investor wlll be interested in facts. I think that’s why investors responded so well to the press release of last Tuesday. Once we could prove that we were seeing huge growth in all the key areas of our business right now, we made it a whole lot easier to commit to the rest of the plan. 

We also released our first “Social” feature, High Five, in the final week. This is the first in a series of features that will help make team members feel more interconnected through using One of the big questions we had from investors was “what makes you different from competitors” and this was an important part of our answer. To show potential investors that we were already moving forward on that part of our strategy was also very helpful.

Why did investors wait?

However confident an investor feels in the product, team and plan, nobody wants to be taking all the risk, especially in a process literally called “crowd” funding. Building momentum was crucial to us reaching a tipping point. Even in the final hours we were getting mails from people desperate for the chance to join which just goes to show how powerful social proof is as a psychological driver. 

We made incremental improvements to the pitch and to the product throughout the campaign but sometimes that’s hard to see. To have two clear updates in the final week that directly addressed investor’s concerns in terms of growth and differentiation in the market was what created a snowball effect in the final days

Finally, many thanks to everyone who helped!

On behalf of the team I’d like to say a big thank you to not only our investors but also everyone who has show support for us during the campaign on social media, in the startup world and in the Nordic investment community. Our board was also an invaluable resource for us in the more difficult moments and we are delighted for everyone involved that the campaign has reached a succesful conclusion.

Onwards and upwards!

Dan and the team @

Introducing… High Fives at!


Here at we want to not only improve your team’s productivity, but also to impact how team members communicate with each other and how they feel about the progress they make. Everyone wants to be acknowledged for the work that they do and research shows that something that on the surface seems simple can have an enormous impact on team productivity.

That’s why we’re happy to introduce you to High Fives – a way for teammates to acknowledge and reward each other with just one click. This is the first in a series of new features in that together will help make your team feel more interconnected, an approach that we are calling “Social Task Management”, which will be a big part of how looks and feel going forward. Below, we go a little deeper into the science of how this can impact your team, but first…

Here’s how it works:

When a task is marked as completed, a High Five button will appear and be visible to everyone who is involved in that project:


Simply click the High Five button to send a one click acknowledgement for a job well done to any team members who were assigned this task and they’ll receive a message…


It’s a simple as that. Go team!


So, how can something this simple make a difference to your team? 

The science and understanding of what makes a team more productive has changed quite a bit in the last few years. We’ve pulled some data from an extremely detailed MIT study made in 2012 that proves teams that communicate with energy and engagement are much more likely to be productive. Our High Fives are a first step for in a direction that empowers your team to increase the energy and engagement of their communication.

Why are these patterns of communication so important for teams?


In 2012, MIT’s Human Dynamics Laboratory did a fascinating series of experiments with business teams, equipping all members with an electronic badge that recorded all sorts of information on how individuals communicated, from body language to tone of voice, which team members they talked to, for how long and much more.

Predicting Team Success

The results were unequivocal. Not only was communication shown to play a critical role in making teams successful but, remarkably, patterns of communication were proven to be the most important predictor in the success of a team. In fact, the researchers discovered that those communication patterns are as significant as all the other factors (individual intelligence, personality, skill, and the substance of discussions) put together.

Predicting Team Productivity

The data gathered by the MIT team showed that the best predictors of productivity were a team’s energy and engagement outside of formal meetings. Together those two factors explained one-third of the variations in dollar productivity among groups.

As a consequence of seeing this in the data, the researchers advised the manager of a major bank’s call centre to revise the employee’s coffee break schedule so that all team members would take their break together. That would allow people more time to socialize with their teammates, away from their workstations. Although this suggestion seemed counter productive in terms of efficiency, the manager gave it a try. And it produced spectacular results: Average Handle Time fell by more than 20% among lower-performing teams and decreased by 8% overall at the call center. Employee satisfaction was also seen to rise amongst these teams, sometimes by over 10%.

(You can read more about these tests in this Harvard Business Review article, written by the lead researcher on the project, Professor Alex Pentland )

We are hoping that the High Fives can bring about a similar kind of positive change in team productivity – don’t underestimate the influence of small changes to communication patterns on team productivity – you may be surprised!

So, we’re really excited to release High Five, our first Social Task Management feature and we see it as the start of a new and exciting chapter for We are looking forward to making Someone an even more engaging and positive experience for our users. Please let us know if you have any comments and, until next time, keep on High Fiving!

Have a great day! :)

Dan and the team @

Press Release for’s crowdfunding campaign, November 2015

Norway’s sees active company base double and app usage quadruple since FundedByMe campaign launch.


The release of’s latest monthly KPI metrics shows why investors worldwide are contributing to the Oslo based task management app for business teams. The numbers tell the story of a company growing at a rapid rate, with company sign ups increasing by 395% and invitations for new users to collaborate on projects up 353% since the launch of their campaign at the start of September.

CEO Lasse Søberg is thrilled by the latest numbers “To show such strong growth in the key areas of our business is a fantastic boost to the team and to our campaign. We’ve seen investors contribute from all over the world and we’re looking forward to these numbers helping us reach our target”.

The team is aiming to become Scandinavia’s first big player in the rapidly growing online business collaboration tool market. With their impressive growth and PR coups like becoming Norway’s first ever startup to hold the coveted #1 spot on Ycombinator’s Hacker News homepage, they are well on their way. Lasse believes that it’s their dedication to an easy user experience and a unique approach he calls “Social Task Management” that is giving them their edge. “Our research with SINTEF in the development phase told us there was a need for a tool that was easy and engaging. We want to make team members feel more interconnected and users are validating that approach which is really satisfying for us.”

With such exciting KPI’s behind them and a strong plan in place, those looking for Someone to invest in would do well to check out the latest hot property in Norwegian tech.

You can follow the campaign at

Have a great day :)